Domain Homes: Custom API and Web Application

A case study

Industry:

Property Development

Technology Leveraged:

We, at Domain Homes, define ourselves as an urban renaissance new home builder. We procure home sites in Tampa Bay’s sought-after, established neighborhoods including South Tampa, West Tampa, North Hyde Park, the Heights, and St. Petersburg. Location is important to our buyers and we have chosen to fill a significant market niche by finding opportunities in these elusive markets to build new construction homes. We are proud to be the premier urban new home builder in Tampa.

Problem:

Domain Homes in Tampa, FL builds pre-designed custom homes wherever their customers desire. This home builder came to us because they wanted their website to automatically show their currently available homes. The issue was that all the of the home information is stored in their financial ERP program and the data doesn’t translate to the website.

Solution:

We created a custom solution to integrate the home inventory from the financial software with the client facing website. This information refreshes every night at 1 am EST in order to stay accurate and relevant. Our team additionally built a companion plug-in that displayed the available inventory on the builder’s WordPress site providing a similar user experience to that of Zillow and Trulia. The site went on to win the award for the best home builder website in 2015.

The solution improved the ability for consumers to interact and see available inventory, while also cut all the time that managers needed to update the website every single day.

Tools:

WordPress UX/UI – RESTful API with SOAP Integration using Laravel Framework – JavaScript Plugin with Ajax – MySQL Data Layer – Amazon Web Services Infrastructure

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